Problem
Interior design portfolios often become image streams with weak orientation. The task was to preserve the visual atmosphere while keeping the studio offer, services and next action legible.
Case study 022026
AV Design Interiors / Editorial Website
Live editorial website demonstrated through verifiable desktop, tablet, mobile and inner-section states.
View project↗AV Design Interiors
- Case type
- Live interior design website
- Role
- UI/UX Designer + Web Producer
- Period
- 2026
- Status
- Live website proof
01
Problem and solution
Solution
A restrained editorial website for an interior design practice, balancing portfolio atmosphere, service clarity and responsive conversion paths.
My role
UI/UX Designer + Web ProducerBuilt a hierarchy in which the proposition and project imagery support each other instead of competing for attention.
02
Research
Content and service-journey audit
I separated the emotional portfolio layer from the functional service layer: visitors need to feel the studio's taste and understand what they can actually commission.
Photography creates desire, but an enquiry requires a clear explanation of service and process.
The homepage positions the studio through an editorial split between a precise value proposition, interior photography and a direct project route.
The long-form structure connects portfolio imagery, service groups, catalogue material and contact actions.
The responsive capture passed at 1440, 820 and 390 px without horizontal overflow.
The capture audit found no broken image elements on the live page.
03
Information architecture
From atmosphere to enquiry
The site works as an editorial story in which commercial blocks do not break the visual quietness.
- 01Offer→
- 02Portfolio→
- 03Services→
- 04Process and trust→
- 05Enquiry
AV Design Interiors
- 01
Built a hierarchy in which the proposition and project imagery support each other instead of competing for attention.
- 02
Structured the long page around portfolio interest, service understanding and an actionable route to discussion.
- 03
Adapted typography, image crops and information density for tablet and mobile compositions.
04
Visual concept
The project's character becomes its own presentation system
The mockup does not disguise the interface: environment, colour, scale and medium extend the logic of the project itself.
- 01
Warm neutral palette
- 02
Large interior imagery with controlled crops
- 03
Copy as a quiet editorial caption
05
Design and system behaviour
Not a gallery of pictures, but a sequence of states
Each visual is tied to a journey stage and demonstrates a distinct part of the solution.
06
Validation and outcome
Result and system scope
Live editorial website demonstrated through verifiable desktop, tablet, mobile and inner-section states.
What can be verified
- 01
Live source: av-designinteriors.ru is linked directly from the case.
- 02
The case contains direct screenshots at 1440, 820 and 390 px plus a captured service section.
- 03
The capture audit reports HTTP 200, zero horizontal overflow and zero broken images.
Role boundaries
Client project · Role: UI/UX Designer + Web ProducerThe AV Design Interiors brand, interior projects and photography remain the property of their respective owners.
This case documents the website and interface contribution; it does not claim authorship of the interiors.
Outcome
A restrained editorial website for an interior design practice, balancing portfolio atmosphere, service clarity and responsive conversion paths.
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