Problem
A beauty-service site needs to build trust before asking for a booking. The interface has to explain procedures, safety, team credibility and price without losing the studio's visual character.
Complete Figma source shown as three dedicated responsive compositions: 1440, 640 and 320 px.
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Problem and solution
A beauty-service site needs to build trust before asking for a booking. The interface has to explain procedures, safety, team credibility and price without losing the studio's visual character.
A conversion-focused service website that combines restrained beauty editorial design with a clear route from procedure discovery to appointment.
Structured the page around service discovery, trust proof, pricing and a repeated booking route.
Research
A beauty service needs more than aesthetics. I mapped the booking journey around questions about the procedure, safety, specialist, price and expected outcome.
A booking call-to-action works after proof, not instead of it.
The final-design section contains separate desktop, tablet and mobile frames rather than scaled duplicates.
The service journey includes proposition, procedures, studio proof, benefits, price, reviews, location and contact routes.
The desktop source frame is 1440 × 6077 px, with dedicated 640 × 5075 px and 320 × 4674 px adaptations.
All portfolio imagery is exported directly from the provided Figma frames.
Information architecture
Each section answers a specific pre-booking concern and prepares the next step.

Structured the page around service discovery, trust proof, pricing and a repeated booking route.
Built an editorial visual language from typography, photography and restrained ornamental graphics.
Recomposed the page for tablet and mobile instead of mechanically shrinking the desktop layout.
Visual concept
The mockup does not disguise the interface: environment, colour, scale and medium extend the logic of the project itself.


Editorial softness without salon clichés
Clear service cards
A dedicated composition for every breakpoint
Design and system behaviour
Each visual is tied to a journey stage and demonstrates a distinct part of the solution.



Validation and outcome
Complete Figma source shown as three dedicated responsive compositions: 1440, 640 and 320 px.
Provided source: Permanent Figma file, final-design section 692:1120.
The section exposes dedicated 1440, 640 and 320 px frames.
The case uses direct Figma exports of those frames.
Studio identity, service claims, prices and photography remain with the project owner.
The case documents interface and responsive-design work, not authorship of beauty services or photography.
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