Problem
Vellum narrows Alexandra's design, code, and film background into a project route for architecture and interiors studios. Agency history stays attributed, while independent work remains separate.
Case study 192026
Vellum Project Route
The independent project route inside Alexandra's portfolio, backed by source-linked agency proof and a clear attribution boundary.
Vellum
- Case type
- Independent project route
- Role
- Founder + visual direction
- Period
- 2026
- Status
- Independent route
01
Problem and solution
Solution
The current buying path: review the source folder, confirm fit, then scope a focused film or image sprint for architecture-led material.
My role
Founder + visual directionDefined the public route around proof-first review instead of generic creator positioning.
02
Research
Offer and product-boundary review
The independent brand was shaped around a concrete result for architecture studios: a short film with clear scope, timing, inputs and handoff rules.
A productised service becomes credible when its boundaries, process and outcome are visible upfront.
The public route shows the Vellum Launch Package price before a source-folder review.
Custom film, image, or web proof work is scoped only after the folder is reviewed.
The route is for studios with existing architecture, interiors, development, or brand material.
The public page qualifies fit before a production sprint is scoped.
03
Information architecture
Productised-service journey
The journey reduces uncertainty before the project starts and makes delivery predictable.
- 01Enquiry→
- 02Asset check→
- 03Format selection→
- 04Production→
- 05Handoff
Vellum
- 01
Defined the public route around proof-first review instead of generic creator positioning.
- 02
Separated independent positioning from agency proof so claims stay clean.
- 03
Built the site, brief flow, qualification logic, and launch blockers around a scoped project conversation.
04
Visual concept
The project's character becomes its own presentation system
The mockup does not disguise the interface: environment, colour, scale and medium extend the logic of the project itself.
- 01
A clear promise without agency theatre
- 02
The process is visible before engagement
- 03
Authorship and source boundaries are explicit
05
Design and system behaviour
Not a gallery of pictures, but a sequence of states
Each visual is tied to a journey stage and demonstrates a distinct part of the solution.
06
Validation and outcome
Result and system scope
The independent project route inside Alexandra's portfolio, backed by source-linked agency proof and a clear attribution boundary.
What can be verified
- 01
Public entry point is source-folder review, role clarity, and fit confirmation.
- 02
The first public package is $1,500 for five short architectural Reels in 14 days, with a $750 deposit after folder review.
- 03
Legacy down-sell prices stay out of the public app and remain archived internally.
Role boundaries
Independent personal brandThis is Alexandra's independent brand layer.
Modern House, Wizhevsky, and Okhta remain attributed agency proof, not Vellum client claims.
Outcome
The current buying path: review the source folder, confirm fit, then scope a focused film or image sprint for architecture-led material.
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