Problem
Different commercial situations need different arguments, but the brand cannot fragment into unrelated templates. The system keeps typography, spacing and material language consistent while changing the sales logic for each audience.
Case study 062026
Modern House / Commercial Presentation Systems
Three real presentation families shown through selected source slides: partnership, combined offer and interior-design proposal.
Modern House
- Case type
- Commercial and partnership decks
- Role
- Presentation Designer + Content Architect
- Period
- 2026
- Status
- Three source-backed deck families
01
Problem and solution
Solution
A presentation system for turning architecture, partnership mechanics, scope and price into coherent commercial narratives without losing the bureau's editorial tone.
My role
Presentation Designer + Content ArchitectTranslated offer logic into clear slide sequences for partner, product and private-client conversations.
02
Research
Commercial narrative audit
I compared three presentation families: partnership, full-scope proposal and interior project. The identity stays consistent while the argument changes for each audience.
A presentation system is not one template; it is a shared language for different client decisions.
The Vyrica partnership deck contains 10 slides covering value, collaboration formats, model-home scenarios, marketing and launch steps.
The Four Elements combined offer contains 9 slides connecting four objects, budget logic and one architectural system.
The interior-design proposal contains 6 slides from proposition and scope through process, price and contact.
All displayed slides were rendered from the local PDF sources in the working presentation folders.
03
Information architecture
Commercial deck logic
The sequence establishes context, then explains value, scope, terms and the next step.
- 01Context→
- 02Value→
- 03Scope→
- 04Terms and timing→
- 05Next step
Modern House
- 01
Translated offer logic into clear slide sequences for partner, product and private-client conversations.
- 02
Built repeatable layouts for value propositions, scenarios, scope, pricing, timelines and next actions.
- 03
Maintained a restrained Modern House visual language across multiple deck purposes.
04
Visual concept
The project's character becomes its own presentation system
The mockup does not disguise the interface: environment, colour, scale and medium extend the logic of the project itself.
- 01
One brand, multiple narratives
- 02
Architecture imagery as proof
- 03
A modular grid for efficient updates
05
Design and system behaviour
Not a gallery of pictures, but a sequence of states
Each visual is tied to a journey stage and demonstrates a distinct part of the solution.
06
Validation and outcome
Result and system scope
Three real presentation families shown through selected source slides: partnership, combined offer and interior-design proposal.
What can be verified
- 01
Local source: PPTX and PDF decks in modern-house/presentations.
- 02
The public case shows multiple internal slides from three deck families, not cover-only thumbnails.
- 03
The displayed imagery is produced from direct PDF renders.
Role boundaries
Agency work at Lex Wizhevsky Architects · Role: Presentation Designer + Content ArchitectAgency work is credited to Lex Wizhevsky Architects.
Architecture, partnership terms, project imagery and client relationships remain Modern House property.
Outcome
A presentation system for turning architecture, partnership mechanics, scope and price into coherent commercial narratives without losing the bureau's editorial tone.
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